Strategy Transformation Framework

In a downturn, everyone's mind turns to execution. Just tighten the belt and cut costs to ride through the downturn. Usually it's a cost cutting exercise across the board. We would argue that this is a dangerous practice. In every business, there are activities that contribute significantly to the business attaining a competitive differentiation, which we call "core," all other activities are characterized as context. Cutting activities that are core can be detrimental to your business.

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BNT Book Released with TCG Advisors Contributing

"Business Network Transformation - Strategies to Reconfigure Your Business Relationships for Competitive Advantage", Edited by Jeffery Word.

Chapter 1: "The Key to Competitive Advantage in Today's Global Bazar: Transforming Your Business Network", by Philip Lay and Geoffrey Moore

Available on Amazon

"In a Downturn, Provoke Your Customers"

TCG Advisors' perspective on the challenges of selling in a downturn was the cover article of the March 2009 Harvard Business Review.  The article explores the transformation of Sales and Marketing to an effective and focused function. Provocation Based Selling is garnering acclaim in the tech industry and beyond. Read synopsis and order reprints.

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Under the Buzz

Current issue and archives

Addressing Key Strategic and Management Issues in Enterprise Systems and Software Companies by Philip Lay